Why ME by Melia? Part 1

Why ME by Melia? Two reasons: Spending and Jobs. But how is that different from any other hotel?

Spending. ME by Melia caters to an international demographic that often skips DC entirely when visiting the United States. ME's current research shows those travelers preferring to go to New York, L.A., and Miami. The people who are loyal to Melia hotels and the ME brand aren't coming to D.C., but we think they should be. Those are travel dollars that could be spent here in D.C., and right now they aren't.

More familiar hotel brands are, well, more familiar, but to a great degree they are splitting up existing demand: usually, a new Marriott caters in large part to existing Marriott travelers, a Hilton brand caters to Hilton customers, etc. A brand that isn't already here in D.C. will bring new travelers to D.C., rather than splitting up an existing pie of travelers. That brings new revenues to the D.C. treasury and new spending to city businesses.

Next post: Jobs.